15 years of Steiff Museum Teddy bear in the box

The Steiff Museum opened its doors 15 years ago next to the company’s manufacturing site and business premises in Giengen. Spanning more than 2,400 m2, the Steiff Museum allows visitors to immerse themselves in the long-standing history of the brand’s exceptional products in a unique and spectacular way. The Museum’s special anniversary is being celebrated with the release of a limited-edition (500) timeless pink Teddy bear. The bear comes in a unique gift box which represents the striking architecture of the round museum building in Giengen an der Brenz. The cute face of the Anniversary Bear includes a shimmering, brass-coloured nose tip, creating a wonderfully classic look. He is based on the 2020 Museum Bear. The Anniversary Bear is only available to purchase in the Museum shop and Steiff shops.